Our case studies of niche churches have been of specific generational (e.g. boomers), affinity (e.g. Cowboy), and ethnically based congregations (e.g. African-American), but our conclusions can be generalized. Tyler Wigg-Stevenson, author of Brand Jesus: Christianity in a Consumerist Age, ...
There would seem to be many who think that the only “authentic” black worship is of the Pentecostal variety. The DNA of African Americans, so the theory goes, requires “emotionally expressive” music, preaching and congregational interaction. Thomas Sowell, scholar at ...
Let us review what we’ve been saying over these months about catholicity and the communion of the saints. First, if catholicity is to be preserved, the church must recognize its own ecclesiastical culture of order, format, music, and language which transcends individual and group cultural ...
Diverse cultural forms in worship and ministry are thought to honor ethnic and social diversity. Church leaders are eager to demonstrate sensitivity to the cultural preferences of each identifiable demographic group within society. Accommodating those preferences with worship services featuring ...
Those who want to market the church to one sort of person and bypass the rest may argue that most churches primarily reach a certain type of person, whether black or white, whether affluent or middle class. However, there is a difference between recognizing a fact (some churches will have ...